Brief Translate Rivian’s "Adventure is in Us" narrative into a site-specific exterior mural for the NYC concept flagship, bridging the brand’s identity with the High Line’s artistic vernacular.

Framework

Creative Direction: Authored curatorial brief and steered artist selection via Atrbute.

Operational Oversight: Owned budget, production scheduling, critiques, and install readiness.

Design Integration: Synthesized artwork with architectural finishes and interior palettes for a cohesive environmental identity.

Partnership Facilitated the relationship between a high-growth EV brand and a local artist to reframe "adventure" as urban exploration for a design-centric audience.

Impact Project delivered on schedule and within budget. The space and installation were featured in Wallpaper*, successfully engaging a design-forward audience.